Seymour Duncan is a guitar pickup manufacturer and one of the biggest names in the guitar world — and they were looking for high-quality video to match their esteemed brand.
The First Mission
Our first project: Seymour Duncan was creating a 4 video instructional series for their new product — The Hyperswitch. It’s a bluetooth-enabled guitar switch that allows you to customize your pickup arrangement.
Confused? Well luckily there’s a beautifully edited video at the bottom of this page to help demonstrate its use.
Explainer Graphics
With content so deep in technical terms, it only makes sense to provide accompanying graphics to help demonstrate the product and highlight its features.
Going Strong
After the first batch of videos, Envelop Video and Seymour Duncan have created a lot more content. From artist showcases to informational content, we’ve collaborated on 50+ pieces of content at this point.
Not to mention we’ve had the opportunity to work with countless professional musicians thanks to this legendary company.
Vertical, Vertical, and more Vertical
Utilizing pre-existing video snippets and unused content from interviews, we were able to build a library of vertical videos for Instagram Reels, YouTube Shorts and TikTok.
A Partnership Formed
Today, Envelop Video is Seymour Duncan’s first call when shooting content with their huge roster of music artist sponsors. Follow Seymour Duncan for great content (shot and edited mainly by us!)
VIDEO EXAMPLES
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OTHER CASE STUDIES
Ready to chat? Let’s talk about your video ideas and how to make it happen.