Total Financial Solutions has 4 locations throughout Southern California and are consistently educating their clients with video. We’ve definitely shot the widest VARIETY of video for this client – customer testimonials, conferences, whiteboard lectures, social media ads, and TV commercials.
Right off the bat, TFS knew they wanted to be on TV. After a day of shooting, we edited together a few variations of 30s and 60s and uploaded them to the station. The shoot went so well that we had time to capture a few customer testimonials and educational shorts!
We were also able to utilize our graphics skills with a few animations to really bring the commercial to life.
We’re a big proponent of repurposing footage. In other words, shooting a big video like a Company Story or a TV Commercial – then utilize the footage for ads or social media posts. Not every shot makes it to the final cut so it’s nice to not let it go to waste!
In this case, we created video content for a Facebook / Instagram campaign. Short, attention-grabbing content in the ideal aspect ratio for a social feed.
Each year, Total Financial Solutions hosts a seminar to discuss reliable retirement income with radio host Dennis Prager. With our 3 camera setup, we were there to capture every minute for his clients that could not make the event.
We were also tasked with taking photos, something that we often do in addition to our video services.
Total Financial Solutions has an email list they use to keep in contact with their clients and keep them up to date. For this project, we shot 3 different seminars, each highlighting a specific retirement income plan.
For this shoot, we wanted an unproduced, organic feel. It was a simple 2 camera setup and very minimal editing to make it look as “live” as possible.
In addition to video, the president of Total Financial Solutions hosts a financial radio program. We filmed his full program as well as his interview on the Dennis Prager Show to edit as bite-sized video content for his clients. We were even able to capture a quick endorsement.
It was pretty small quarters, but we were able to squeeze in our cameras and lights for a 3 camera setup. In this case, the radio station shared their audio so that was one less thing to bring into the mix.
The President of Total Financial Solutions has cemented himself as the consummate professional when it comes to retirement income. By getting in front of his clients (and potential clients) with a vast array of educational content, when people think retirement, they’ll think of this man.
TV Commercial
Seminar Snippet
Digital Ad
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