The Mission
Barak is a successful lawyer in downtown Los Angeles with an interest in many social issues. His goal was to become a conservative influencer and a religious voice.
THE SOCIAL INFLUENCER
The First Studio Build
The goal: A “plug and play” studio that could be used based on Barak’s busy schedule. After taking a look at the space, we mapped out exactly what equipment he would need to just go in, hit record, and be done.
The Video Machine
Barak sends us the raw files from his personal studio and leaves it to us to do the rest. We edit, optimize, and upload his content via admin access to his social media profiles.
New Book, New Look
Over time, we’ve expanded and customized the studio and graphics to align with the distinct themes of each new book or project, reinforcing the brand associated with each.
That goes for his studio space, the graphics on the TV behind him, as well as social media banners.
Optimization
Whatever social media profiles you aim to expand, we can maximize the optimization of each platform. This includes managing elements like titles, thumbnails, descriptions, hashtags, and on-screen subtitles – we’ve got it all covered.
We’ve since consolidated the aspect ratios a bit to just widescreen (16:9) and vertical (9:16) for Barak, but the point is we can make any aspect ratio work. Plus we wanted to keep this neat graphic.
The Social Media Plan
We identified specific social media platforms that we aimed to boost then tailored a strategy for maximum organic growth.
We initial plan was to grow audiences on Facebook and YouTube with our ad spend. Our videos served as the core marketing materials to support this plan.
Mission Accomplished
Today Barak has over 86K followers on Facebook and over 2K subscribers on YouTube. We’ve built him a warm audience for whom to advertise his books and are catapulting his online presence.
VIDEO EXAMPLES
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OTHER CASE STUDIES
Ready to chat? Let’s talk about your video ideas and how to make it happen.
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(805) 285-3773
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